MrsBloom was quite of a unique experience for me.
This is basically a website for a floral shop, and the whole idea was that the founder wanted something that immediately makes people feel something when they open it, and then actually converts that feeling into a sale. Because, it's flowers. If it doesn't impress you on the very first load, the user is already lost.
It also had to do the heavy lifting and provide clear info on shop reliability, delivery zones, and payment methods so people wouldn't just bounce. Before I even touched the layout, I just grabbed everything they already had—logos, colors, their Instagram feed, all that kind of stuff.
So back to the designing itself, I did several high-fidelity prototypes which later ended up in a presentation in front of investors.
I actually found out through research that like 90% of their customers were on mobile. That completely changed my approach, because it meant mobile wasn't just a breakpoint, it was practically the whole product.
I started mapping it out in FigJam just to figure out the exact sequence of how a random person actually becomes a customer.
Hit them with the gallery first, drop the pricing only after they're emotionally invested, and then immediately back those prices up with reviews. For the actual build, I just skipped Figma completely and built the entire thing directly in Framer. Moving stuff from Figma to Framer is just terrible, spacing drifts everywhere, and you basically end up building it twice.
Since they were hosting on Framer anyways, doing it natively meant I was looking at exactly what would ship. I spent almost all my time obsessing over the mobile feel. For the visuals, we used real photos, but where we didn't have them, I actually used AI to generate individual flowers. The founder was super strict that it couldn't look fake, so I spent a massive amount of time just prompting and iterating until every single image looked totally real.
The best part about this project is that it didn't just end at launch.
I've been maintaining it for almost 2 years already. Recently we actually sat down, looked at the analytics, and completely reworked things based on what users were really doing. We rebuilt the gallery layout and tweaked the mobile pricing section to match how people were actually scrolling. It ended up being super successful, we hit a 30% click-through rate and like a 10% end-to-end conversion, which is crazy good considering a lot of their sales just happen directly through Instagram DMs anyway.
This project taught me of continuous maintainability, instead of build and forget logic. Also this project heavily involved analytics for design and structure decisions.
The website is live, and reachable at: